Prof. Dr. Ing. Dennis Kolberg, Ph. D.

Dennis Kolberg
Approaches in software startups to foster innovative products

Startups, despite operating under significant resource constraints, often surpass established enterprises in their ability to introduce disruptive innovations. This keynote addresses the distinct nature of product management within startup environments, contrasting it with practices in larger, more structured corporate settings. It reviews contemporary innovation methodologies as commonly applied in entrepreneurial ecosystems, and contrasts them with the relatively limited academic discourse and empirical research on the subject. The presentation also outlines preliminary findings from ongoing research, particularly the development of a startup-specific methodological framework and the evolving responsibilities of product managers in the era of AI-enabled products.