Keynote Speakers

On the Engineering of Software-Based Systems for the 21st Century


Branislav (Bran) Selić is President of Malina Software Corp., a Canadian company that provides consulting services to corporate clients and government institutions worldwide. He is also Director of Advanced Technology at Zeligsoft Limited in Canada, and a Visiting Scientist at Simula Research Laboratories in Norway. In 2007, Bran retired from IBM Canada, where he was an IBM Distinguished Engineer responsible for setting the strategic direction for software development tools. In addition, he is an adjunct professor at the University of Sydney (Australia) and regular lecturer at INSA (Lyon, France). With over 40 years of practical experience in designing and implementing large-scale industrial software systems, Bran has pioneered the application of model-based engineering methods and has led the definition of several international standards in that domain, including the widely used Unified Modeling Language (UML). In 2016, he was presented with a lifetime Career Award by the steering committee of the IEEE/ACM MoDELS conference in recognition of his contributions to model-driven technologies and practice.


Bran Selić

President and Founder - Malina Software Corporation


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