Dennis Kolberg is a professor and head of the Institute for Entrepreneurship and Business Development at the Technical University of Applied Sciences Lübeck (Germany). Before joining academia, he was Chief Product Manager at an IoT startup and responsible for one of the first IoT platforms that integrating digital twins. He also served as a CTO and co-founder of a startup dedicated to industrial master data management. Throughout his career, he consulted companies ranging from automotive and pharma to food industries on implementing the Industrial Internet of Things. In his doctoral thesis at SmartFactoryKL, Dennis Kolberg developed an approach to digitize lean production. Additionally, he was head of research in the Department of Innovative Factory Systems at the German Research Center for Artificial Intelligence (DFKI) in Kaiserslautern. His field of research covers digital software product management for B2B startups as well as methodologies and architectures for IIoT and Industry 4.0.